About Us


We are an integrated sales and marketing company with an exclusive partnership of retail stores in TTC & path networks. Dovetail builds in store marketing and distribution programs that engage consumers and drives purchases and pick up. Our exclusive relationship with Gateway Newstands offers exclusive access to TTC and path, reaching over 1.8 million people daily for your clients’ engagement.

Meet The Team

Irene Patterson Partner
Irene is a strategic-thinking marketing and communications professional with a 30 year career in newspaper and magazine publishing. She has a proven record of successful achievements in publishing, advertising, media, marketing, production and distribution. Her most recent role was President of Compass Media Group. Irene is a solid communicator and motivator with a strong ability to develop diverse teams to deliver optimum performance.
Carol Peddie Partner
Carol is an accomplished business leader with expertise in the publishing, online, sales and distribution sectors. Carol was formerly Vice President, Group Publisher of Business Ventures at Torstar Corporation, where she was responsible for a portfolio of businesses among which was Metro Canada and Sing Tao (Canada’s largest daily Chinese newspaper) and numerous other print and online businesses. Having begun her career working on the agency side of the businesses, Carol helps ensure Dovetail Media Group provides creative integrated solutions for clients.
 Scott Nicholl   Account Director
Bringing change to the experiential, outdoor digital and freely distributed publication marketplace, Scott leverages his many years of experience in the print industry with Dovetail Media Group. Scott’s award winning sales career has been built on his empathy for customer needs combined with the skill to marry these needs to a unique solution. Scott is equally comfortable discussing IT challenges and marketing solutions and brings fresh ideas to help broaden the reach of his clients products and messaging. Call Scott today to discuss growing your bottom line.
Janie Leyden OndreySenior Account Manager
A passionate and dedicated senior sales, marketing and operations executive with emphasis on brand development, business analysis, research and execution. Janie's career spans 30 years in the travel and tourism sector both domestically and internationally.
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